MERIDIAN
ARCHITECTURE
IMG01 | 03
SCOPE: BRAND SYSTEM, PORTFOLIO, EDITORIAL
MERIDIAN
ARCHITECTURE
SCOPE: BRAND SYSTEM, PORTFOLIO, EDITORIAL
RUSSIA, SAINT-PETERSBURG2022
IMG01 | 03
IMG01 | 03
A full brand system developed from concept to launch — naming, visual identity and the digital storefront that ties them together.
The work spans packaging, collateral and interior direction, keeping a single restrained language across every touchpoint.
TEAM
PATRICIA AVANESIAN→
VISUAL DIRECTION
VISUAL IDENTITY
BRAND APPLICATIONS
MATERIALS AND PRODUCTION DIRECTION
ART DIRECTION FOR BRAND PHOTOGRAPHY
AI-GENERATED VISUALS
ALINA PONCH→
BRAND STRATEGY
MARIA SAVICHEVA→
BRAND NARRATIVE
ROMAN ZIGLER→
MOTION GRAPHICS
ALAN BUR→
PRINT PRODUCTION
RUSSIA, SAINT-PETERSBURG
2022